S1 - Preamble
S2 - Partnerships
S3 - Governance
S4 - Organizational Integrity
S5 - Finances
S6 - Fundrainsing & Communications to the Public
S7 - Management Practices & Human Ressources
S8 - Acheiving Compliance
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Summary
Fundrainsing & Communications to the Public
S 6.6
Raison d'être
Indicators of Compliance
Ethical Questions to ask
Examples of good ethical practice
Examples of poor practice
  1. The Organization shall seek the participation of its partners in the formulation of communications to the public.

Why
Why

This Standard connects the principles for equitable partnerships with the fundraising/communication work of the Organization. It encourages a process that ensures that communications to the public reflect the values, images and messages considered to be important by partners of the Organization. 

 

This Standard refers to a strategic conversation with partners about the Organization’s communications, not an item-by-item approval process. Engaging partners in the strategic communication planning process that guides the formulation of messages will help “foster a climate of mutual trust” (C5.8) and will assist partners as they “strive for better understanding and appreciation of one another” (C5.6). Partners will have an opportunity to discuss and contribute jointly to what the Canadian public will see and hear about the development process. 

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Indicators of Compliance
Indicators of Compliance
  • Consultation with partners has taken place, including an analysis of their situation and possible messages to be conveyed, and a discussion of the opportunities and challenges of public communication in Canada. 
  • Agreement has been reached with partners about appropriate images and messages for the Organization’s communications about development and about partners themselves (including how best to obtain images and messages locally).
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Ethical Questions to ask
Ethical Questions to ask
  • Do we have a system for consulting our partners about fundraising messages?
  • Do we listen respectfully to our partners’ comments and suggestions about our communications to the public?
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Examples of good ethical practice
Examples of good ethical practice
  • Ensuring that partners have reviewed a cross-section of actual images and texts that portray their situation, to ensure that these accurately represent the circumstances, capacities and dignity of partners.
  • Planning publication deadlines to facilitate partner consultation through appropriate telecommunications such as e-mail, fax, etc.
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Examples of poor practice
Examples of poor practice
  • Assuming that it is unnecessary to consult with the partners because “we already know what they will say”.
  • Giving partners an unrealistic deadline for responding to a call for consultation.