S1 - Preamble
S2 - Partnerships
S3 - Governance
S4 - Organizational Integrity
S5 - Finances
S6 - Fundrainsing & Communications to the Public
S7 - Management Practices & Human Ressources
S8 - Acheiving Compliance
Questions?
Can not find the answers to your questions? Contact us by email!
I have a question
PDF
Imprimer
Small
Medium
Large
Français
Summary
Fundrainsing & Communications to the Public
S 6.5
Raison d'être
Indicators of Compliance
Ethical Questions to ask
Examples of good ethical practice
Examples of poor practice
  1. The Organization shall control all fundraising activities conducted on its behalf. It shall not, directly or indirectly, pay finder’s fees, commission or percentage compensation based on contributions. When external fundraisers are used, the Organization shall have a written fundraising contract and shall avoid disproportionate private gain by those external fundraisers.

Why
Why

The potential for fundraising activities to violate aspects of the Operational Standards is considerable. This Standard aims to limit this possibility by requiring that the Organization control all fundraising activities conducted on its behalf and ensure that they are conducted in an ethical and transparent manner. Organizations that delegate fundraising responsibilities must ensure that delegated activities meet these standards. 

 

One challenge is that well-meaning people may set up fundraising activities on their own initiative. It is not possible to know about, and therefore control, all of these activities. Most are legitimate attempts to help, but some involve individuals using the good name of established organizations to take advantage of the public. Even good intentions can be damaging to organizations. It is important, therefore, to provide direction to anyone interested in non-commissioned fundraising, and to ensure that the public has access to information about the Organization’s legitimate fundraising activities.

Back to top
Indicators of Compliance
Indicators of Compliance
  • The content of messages used by fundraisers is reviewed and approved by the Organization.
  • There are fundraising contracts for external fundraisers, which clearly state the expectations and obligations of each party, including specifying that payment will be only on a fee-for-service basis and not by commission.
Back to top
Ethical Questions to ask
Ethical Questions to ask
  • Do we really need to use external fundraisers?
  • Are we allowing our responsibility as development actors to be undermined by external communication/marketing experts who control or dictate our message, promising to raise more money with their method?
Back to top
Examples of good ethical practice
Examples of good ethical practice
  • Providing adequate training and orientation to professionals and volunteers involved in fundraising, to ensure that principles and standards are respected.
  • Ensuring that the Organization maintains full control of its fundraising messages by being involved in all levels of the design discussions and decision-making.
  • Providing contact information and relevant policies and guidelines in a section of the web site that is clearly accessible for anyone interested in establishing a legitimate fundraising activity on behalf of the Organization. 
  • Providing immediate notice to the public about any fraudulent fundraising efforts using the Organization’s name. 
Back to top
Examples of poor practice
Examples of poor practice
  • Paying fundraisers a commission.
  • Allowing external fundraisers to unilaterally design or change the Organization’s messages.