S1 - Preamble
S2 - Partnerships
S3 - Governance
S4 - Organizational Integrity
S5 - Finances
S6 - Fundrainsing & Communications to the Public
S7 - Management Practices & Human Ressources
S8 - Acheiving Compliance
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Summary
Fundrainsing & Communications to the Public
S 6.1
Raison d'être
Indicators of Compliance
Ethical Questions to ask
Examples of good ethical practice
Examples of poor practice
  1. Fundraising solicitations shall be truthful, shall accurately describe the Organization's identity, purpose, programs and need, shall only make claims which the Organization can fulfill, and shall treat donors and potential donors with respect. There shall be no misleading information or images (including material omissions or exaggerations of fact), nor any other communication which would tend to create a false impression or misunderstanding, and no use of high-pressure tactics in soliciting donations.

Why
Why

The ethical principles underlying this clause are accountability and transparency. Honest and truthful communications represent accurately the activities of the Organization. They are crafted to solicit a public response that is based on the reality of the situation and on the Organization’s actual capacity. They aim to ensure that any public response is made in a way that is free, informed, and not the result of manipulation.

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Indicators of Compliance
Indicators of Compliance
  • Messages are informative and accurate.
  • Messages invite rather than coerce donations.
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Ethical Questions to ask
Ethical Questions to ask
  • Does the communication provide the potential donor with sufficient information to make an informed decision whether or not to contribute?
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Examples of good ethical practice
Examples of good ethical practice
  • Carefully reviewing the images used in the Organization’s communications to ensure that they contribute to a positive understanding of development.
  • Taking special care when approaching people who may be more vulnerable and feel easily pressured to donate (such as the elderly, those recently bereaved, and others who may be confused, forgetful, or lonely).
  • Accompanying any ratios used in solicitations with a note explaining how they have been determined.
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Examples of poor practice
Examples of poor practice
  • Leading the listener, reader or viewer to believe that his or her response is more effective than it actually is (e.g. giving the false impression that a financial contribution secures a matching grant from CIDA).
  • Giving the impression that a failure to respond to a fundraising solicitation will have more direct consequences than the reality of the situation would warrant.