Mutual Interest

Mutual Interest builds on research conducted for the Canadian Council for International Co-operation (CCIC) and United Way of Canada—Centraide Canada (UWC-CC) on mutual fund return sharing. It provides a hands-on template to help voluntary sector organizations consider whether cause-related marketing fits their needs, and to develop a solid business proposal.

Mutual Interest:
Options for Cause-Related Marketing
with the Mutual Fund Industry


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MS Word format: (PDF 523 Kb) 
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The template includes the following research material to help you chart your path and build your case:

The original research on mutual fund return sharing options, can be found in An Exploration of Mutual Fund-Related Sharing Options: Final Report


An Exploration of Mutual 
Fund-Related Sharing Options
Final Report


Access PDF version (PDF 293 Kb)
MS Word format: (PDF 359 Kb) 
to activate links, please first download and save document



Print copies of Mutual Interest (also available in French: Bénéfices mutuels) can be ordered from the Canadian Council for International Co-operation.

For further information, contact the Canadian Council for International Co-operation at (613) 241-7007 x300; or info@ccic.ca