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IMPRIMER

Fairtrade Coffee

Isn't it time for a really good cup of coffee?

Here's a simple, practical way to make a real difference. Switch to Fairtrade coffee. Fairly traded coffee prevents the exploitation of coffee workers and growers. It ensures they earn a decent living and supports environmentally friendly growing practices.


How To Switch ?

How to Make a Break with Unfair Coffee

Coffee lovers will tell you that nothing can replace their morning coffee. What would you say if your coffee not only eased you into your morning but also allowed you to contribute to the to the well-being of communities that grow coffee? Opt for a cup of coffee that leaves no aftertaste, and has a fairtrade flavour.


Here Are 6 Easy Steps To Make The Break.

The Theory

Meet: Organize an information meeting on Fairtrade coffee. Be sure that staff responsible for the final decision, along with the coffee consumers, are present. Share your opinions. Appoint someone to be responsible for the file or organize a committee to ensure follow-up.

Assess Current Situation: Notify your current coffee supplier that your organization wishes to be supplied with Fairtrade coffee. Ask the representative if the supplier can provide it. To identify your needs, assess the current situation of your coffee supply including:
- cost;
- contract with supplier;
- quantity consumed;
- equipment requirements;
- sugar and milk needs.

Identify Suppliers: Identify the Fairtrade coffee suppliers in your region.
Ask about the:
- costs;
- contractual agreement required;
- specific services offered; and
- availability of samples for tasting.

Taste-Test: Have the coffee drinkers taste a selection of fairtrade coffee and state their preference.

Report Back: Share your finding with staff and make a final decision about the choice of coffee and the supplier.

Switch: Enter into an agreement with a fairtrade coffee supplier.


In Practice (CCIC's Experience)

Meet: At a union meeting, an enlightened coffee consumer raised the issue of fairtrade coffee. His colleagues were suportive. At CCIC coffee costs are shared by personnel and management. A committee of two was formed to get us to make the switch to fairtrade Coffee.

Current situation: We asked our coffee supplier at the time (Selena Inc., owned by Al Van Houtte) to provide us with fairtrade coffee. Our request was refused. We reviewed the clauses of our contract with a view to terminating it.

Suppliers: We made calls to fairtrade coffee suppliers. We asked that they provide us with the same quality service we had enjoyed. It wasn't possible for them to exactly match our specifications. We found out the cost would be slightly higher and the equipment less refined. We figured that the difference didn't amount to more than a couple of pennies a cup and we moved forward.

Taste-Test: The committee arranged for the staff to sample and assess a variety of fairtrade coffees.

Report Back: At a meeting, the employees were told the results of the taste-test. Employees and management obtained the price for the coffee chosen. We agreed to pay a little more per cup.

Contract: We sent a letter to our supplier stating that we were opting for fairtrade coffee, and consequently, that we were terminating our contract. We signed a contract with the fairtrade coffee supplier.


Where to Buy ?

It is now easier than before to switch to fairtrade coffee with some 30 fairtrade licensees who supply coffee to more than 300 retail points across the country and to individual consumers.

You can purchase fairtrade coffee directly from the certified fairtrade licensees. The most up-to-date list of licenses and Fairtrade Retail Outlets can be found at Transfair Canada www.transfair.ca.

Oxfam-Québec Fairtrade Coffee Distribution List

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